Mando Daniel

Fenty

As part of the Fenty Beauty & Skin print team, I worked on customer facing promotional materials, store signage, product displays, and internal educational guides used by in-store makeup artists.

Fenty Beauty
Gloss Bomb Ice Educational Guide

Icon Lipstick Educational Guide

Icon Lipstick Post Card

Eaze Drop Influencer Insert

Fenty Skin
Cocoa Cleans'r Educational Guide

Fenty Skin in-store displays

Ole Henriksen

Ole Henriksen is a luxury Scandinavian skincare brand.

As part of the Ole Henriksen global brand team I worked on a variety of projects spanning web, print and social media.

Product page infographics

Product set infographics

Note card used for events and as gift bag stuffer

Placemat used at in-store events to educate clients about the Ole Glow Cycle and product application amounts.

Lip Lab

Lip Lab allows customers to create custom lip shades inspired by anything from a memorable keepsake to a favorite outfit. Anything is possible!

As part of the Lip Lab global brand team I had the opportunity to design signage and merchandise for new store openings.

Lip Lab Brand page designed for LVMH

Posters for Chicago store interior

Tote bag designed for Nashville store opening

Walmart.com

While at Walmart.com I collaborated with art directors, designers and writers on monthly campaigns. Here are some samples of my work spanning Home Decor, Financial Services and Home Grocery. Also featured are community projects supporting Jr Associates Day, Gay Pride month and concepts for our 2017 Pride campaign.

Jr Associates Day T-shirt design

Site graphics for Home Decor

When Walmart.com went responsive, we began to design with a mobile first approach, accommodating for tablet and desktop breakpoints

Lead designer for Walmart Financial

Lead designer for Back to School, one of Walmart's largest seasonal campaigns

Walmart Grocery collaboration with Lyft and Uber

Concept for 2017 pride campaign

Project NY

Walmart.com’s 2018 redesign, dubbed “Project New York,” was the biggest site overhaul during my time there.

During the course of the project, I collaborated with our product team and engineers to deliver test assets and help with early QA. But my main focus was on the redesign of our home furniture site experience.

The biggest change was photographing nearly every image in the experience. We did away with view image photography and, instead, shot products in context so design can focus on cropping, composition and delivering elegant simplicity.

“Now the colors are muted and understated and less in your face. It feels like the UI is gently whispering into your ear instead of shouting down your throat.”

-uxplanet.org

Home Decor landing page

Home Office category page

These banners sit atop shelf pages to help set the mood

Home Bedroom email

Below is the 2017 Home department redesign that inspired the site-wide redesign. It was an elevated shopping approach focused on editorial curation and shopping through discovery

Tablet view

The site redesign has been covered by Business Insider, Brit + Co, USA Today, TechCrunch, the Seattle Times and over 500 other news outlets

Walmart Pharmacy & Vision

As lead designer for our Pharmacy and Vision departments, I worked with our business partners to identify new opportunities, eliminate redundancy and make these pages fully responsive. I also partnered with our UX team to bring in iconography that was in the pipeline for our mobile app in order to offer a consistent experience across all devices.

The result was an overall upgrade on the front and backend while giving our customers a streamlined, fresh experience.

New Pharmacy landing page

"New Customer" landing page

Walmart Specialty Pharmacy

Sub page site assets

A refreshed vision center

Put a spark on it

The walmart spark takes on new life as it is broken apart and reintroduced for a little surprise and delight. Here are a few examples across a variety of seasonal campaigns.

Poster project to introduce our new branding direction to our team members

Autumn leaves for fall prep

Snow flurries for holiday gifting

Florals to bring in spring and Mothers Day

Back to school with color & energy

Email campaign

Walmart holiday 2017

Christmas is my favorite time of year and designing for it is always a joy, even if e-commerce dictates that this must happen in September.

Using both in-house shot and vendor provided photography, here are a few samples of the work I did to support our Home Decor and Content categories this year.

Site assets for our Home Decor category pages and Home Gift Guide.

Wilton brand page showcasing gift ideas and recipes from our content center.

Holiday kickoff email.

Walmart app.

ASP

The Astronomical Society of the Pacific offers educational materials for educators and future astronomers. I was brought on to up-date the look and feel of the organization across branding, web, print and most importantly, the annual report.

Print ad driving to the ASP’s online shop

Financial appeal letter

Last year we tested an online approach for the annual report. It was such a hit that the organization decided not to revert back to a print report and move forward fully online

Branding

I've always had a love for logos. Designing how a person or business is visually represented is a passion of mine. Here are some of my favorite branding projects.

Branding and collateral for SF based Fashion Designer, Joseph Domingo

Branding package for fashion vlogger, Bianca Santori

New branding applied across website and social media channels

Branding and collateral for social activism non profit, Organizing Roots

Union Square Flowers is the last standing flower stand in downtown San Francisco. They are known for their seasonal custom creations. Their previous website was part of a big box floral service which did not properly capture who they are as a family owned business. I designed a new logo, shot custom photography and designed a new website that showcases them as the local boutique flower stand that San Francisco has loved for the last 30 years.

Carole Soffer Design

Responsive web design, e-commerce // client project

Carole Soffer is one of San Francisco's premier home staging firms. I was approached by her team to redesign the company website. The existing website had become a dumping ground for the firms projects. I helped edit down their portfolio and showcase the best and most recent.

I also built the framework for a future e-commerce store.

Fashion Lineup

Art Institute of California - San Francisco fashion show 2011 | Art Direction, Design // client project

Developed concept, directed photo shoot, and designed collateral for print and web campaign. Fashion Lineup focuses on the creative interpretation of designers who break traditional laws of fashion and custom design their own rules.

Creative team: Ian Maxion (photographer), Chris Tyler (photo assistant), Carlen Jewelle (hair and make-up).

Fashion Lineup photo shoot

After working on the 2011 campaign, I was excited to be hired back for the 2012 program. "What’s Next...are you ready to wear?" celebrates the hand drawn illustrations that were the starting point for what would eventually be selected for the runway. I worked with students at The Art Institute to develop the original sketches that would be used in the campaign. This was an opportunity for their work and the school’s talent to be featured in a way that had never been done before.

Illustrations by Lia Larrea

Cookbooks

Although I don’t cook, I have a passion for cookbooks. As an Art Director at Callisto Media, I conceived and directed the look of covers, interiors, and photoshoots.

Here is a selection of cookbooks that I have worked on.

Kids' & Teens Books

I truly love working with illustrators and designing for this audience because the end product really makes an impact for the kids and their caregivers.

Also included below are a couple of titles geared towards teens.

The goal for this book was to create an inclusive and supportive experience with the illustrations and language. I knew from the initial moodboard stage that I wanted the book to include a giraffe. This character became the imaginary friend and cheerleader for our kid navigating the potty-training process. The giraffe was there for every step of the journey and became a very sweet part of the illustrations.

The intent with these illustrations was to bring in texture, layers, color and energy to communicate the hyper sensitivity that the kids this book was designed for must deal with

A doodle book for kids of all ages including adults

This book designed for parents and teens to help find common ground has become a best seller on Amazon. The design takes inspiration from the original pride flag created by Gilbert Baker in 1978 and the muted tones used by artists Juan Manuel Carmona and Simón Malvaez in their mural entitled “Queeroes”. These elements offer a soothing design for what can be a heavy time between teens and their parents.

Aesthetica Magazine

Rebrand, layout // conceptual project

For this self initiated project I gave the existing Aesthetica Magazine a more contemporary look while still showcasing the content with elegant simplicity.

Project Gender Blur

Inspired by the “bathroom laws” that were targeting transgender people a few years ago, I organized a fundraiser and invited members of the community to sit for portraits. The portraits were meant to shine a light on individuals who do not conform to the gender binary and as a result are directly being affected by these laws. I met with each person who sat for a portrait to learn about their story and experience. Not only did I get to learn about these individuals and their incredible journeys but this also directly informed my personal journey and how I identify.

Portraits shot by Hector Gomez.

From left: Patrice Samek, Sable Jones, and Piper Angelic

This project is dedicated to the late Patrice Samek pictured above. Known by the community as “Auntie Patrice”, she was a trailblazing trans women who broke countless barriers, holding the door open for the girls behind her. She had the ability to make people feel like they were the most important person in the room when she spoke to them. I was blessed to receive this gift from her many times.

Collette LeGrande

Pronouns: Does not matter.

Doff (To take off, remove, unveil)

Pronouns: Gender Non-conforming. It depends on what I am presenting. It’s fluid.

Mary Wannah

Pronouns: Gender Queer, I suppose. Gender is a spectrum.

Mike Evans

Pronouns: He, Him

Sister Anni Coque l'Doo

Pronouns: She, Her

James Collins

Pronouns: He, Him

Piper Angelic

Pronouns: She, Her, Madam, Mistress

Sister Hera Sees Candy and Miz Eva Sensitiva

Personal Note: My conversation with Sister Hera and listening to their experience as a gay man who is able to tap into and celebrate his feminine side as a Sister of Perpetual Indulgence resonated with me. It caused me to rethink how I identify, open myself up to options that were previously cloaked in shame and ultimately pursue my own journey to become a Sister of Perpetual Indulgence.

Bianca Santori

Pronouns: Are not important when you are walking between two different worlds, queer and straight.

Olivia Heart

Pronouns: I don't define myself by pronouns.

Sister Nova Aggra

Pronouns: Human, Trans, Female to Male, Two Spirit, Pansexual

Paris LaQuinta

Pronouns: Does not matter when you are doing “boy” vs “girl” drag as long as the pronouns are used respectfully.

Pearl Teese

Pronouns: She, Her, Goddess

Sable Jones

Pronouns: She, Her, Male who expresses as feminine

Jasmine Jubillee

Pronouns: She, Her

Sadie Ladie

Pronouns: She, Her, “Ladie”

Fresh White

Pronouns: He, Him

Eahra Amaya

Pronouns: She, Her

Migitte Nielsen

Pronouns: Dose not matter.

Queen Dilly Dally

Pronouns: The character I portray has no gender identity or sexual orientation. I’m simply Dilly Dally.

For the community

I have been volunteering my time designing promotional materials for local organizations who do great work everyday. I've had the pleasure to work with The Sisters of Perpetual Indulgence, The Imperial Council of San Francisco and The AIDS Emergency Fund just to name a few. Here's a look at some of my favorite projects.

I was asked to design a postcard for an event entitled "Tear Down The Wall" held on National Tamale Day. Attendees were invited to write a personal message to Donald Trump. Over 300 tamales were consumed and almost 200 postcards were sent to Washington DC.

In 1982 as San Francisco’s gay community was becoming consumed by what would later be known as AIDS, The Sisters of Perpetual Indulgence, using humor and practical advice, created the first sex-positive pamphlet called Play Fair!

The Covid-19 pandemic has once again changed the way we socialize and look at sex. This update to Play Fair! took the guide from print to web, addressing what we knew about Covid-19 and encouraged “Kink” as an alternative to riskier physical play.

Logo options for the Pink Triangle Memorial Park re-brand

Thriving Together

I joined the team at TurnOut with the task of creating a program that would bring together volunteers with LGBTQ older adults to help with every day tasks, alleviate social isolation and create transgenerational connections.

I took the research that had been done and gave the program it’s name, designed the marketing, and created the training and onboarding process. I met and developed partnerships with local organizations, hosted events, and recruited volunteers and clients. Over the last year I have successfully paired older adults with volunteers who have provided rides to doctors appointments, assisted with job searches, and applying for social services. Our volunteers have helped with yard work and joined clients for walks and social dates. They have gone to the theatre, met for coffee and formed friendships.

The opportunity to lead this program has been one of the highlights of my career.

Promotional Post Card

Program Landing Page

Instagram Recruitment Campaign

Volunteer Training Deck

My favorite portion of the volunteer training was this slide centered around words, language and how they mean different things to different generations. This always lead to an insightful conversation and prepared volunteers for possibly navigating these moments with the person they would be paired with.

Event that brought together program volunteers, clients and new prospects for an afternoon of drag, mocktails and community.