I’m a San Francisco designer specializing in web, print, branding, and concept development. I’ve worked with freelance clients, basement startups, non-profits, and the world’s largest retailer. The last few years have been spent in publishing and most recently designing for Fenty Beauty.
As part of the Fenty Beauty & Skin print team, I worked on customer facing promotional materials, store signage, product displays, and internal educational guides used by in-store makeup artists.
Fenty Beauty
Gloss Bomb Ice Educational Guide
Icon Lipstick Educational Guide
Icon Lipstick Post Card
Eaze Drop Influencer Insert
Fenty Skin
Cocoa Cleans'r Educational Guide
Fenty Skin in-store displays
Ole Henriksen is a luxury Scandinavian skincare brand.
As part of the Ole Henriksen global brand team I worked on a variety of projects spanning web, print and social media.
Product page infographics
Product set infographics
Note card used for events and as gift bag stuffer
Placemat used at in-store events to educate clients about the Ole Glow Cycle and product application amounts
Lip Lab allows customers to create custom lip shades inspired by anything from a memorable keepsake to a favorite outfit. Anything is possible!
As part of the Lip Lab global brand team I had the opportunity to design signage and merchandise for new store openings.
Lip Lab Brand page designed for LVMH
Posters for Chicago store interior
Tote bag designed for Nashville store opening
While at Walmart.com I collaborated with art directors, designers and writers on monthly campaigns. Here are some samples of my work spanning Home Decor, Financial Services and Home Grocery. Also featured are community projects supporting Jr Associates Day, Gay Pride month and concepts for our 2017 Pride campaign.
Jr Associates Day T-shirt design
Site graphics for Home Decor
When Walmart.com went responsive, we began to design with a mobile first approach, accommodating for tablet and desktop breakpoints
Lead designer for Walmart Financial
Lead designer for Back to School, one of Walmart's largest seasonal campaigns
Walmart Grocery collaboration with Lyft and Uber
Concept for 2017 pride campaign
Walmart.com’s 2018 redesign, dubbed “Project New York,” was the biggest site overhaul during my time there.
During the course of the project, I collaborated with our product team and engineers to deliver test assets and help with early QA. But my main focus was on the redesign of our home furniture site experience.
The biggest change was photographing nearly every image in the experience. We did away with view image photography and, instead, shot products in context so design can focus on cropping, composition and delivering elegant simplicity.
“Now the colors are muted and understated and less in your face. It feels like the UI is gently whispering into your ear instead of shouting down your throat.”
-uxplanet.org
Home Decor landing page
Home Office category page
These banners sit atop shelf pages to help set the mood
Home Bedroom email
Below is the 2017 Home department redesign that inspired the site-wide redesign. It was an elevated shopping approach focused on editorial curation and shopping through discovery
Tablet view
The site redesign has been covered by Business Insider, Brit + Co, USA Today, TechCrunch, the Seattle Times and over 500 other news outlets
As lead designer for our Pharmacy and Vision departments, I worked with our business partners to identify new opportunities, eliminate redundancy and make these pages fully responsive. I also partnered with our UX team to bring in iconography that was in the pipeline for our mobile app in order to offer a consistent experience across all devices.
The result was an overall upgrade on the front and backend while giving our customers a streamlined, fresh experience.
New Pharmacy landing page
"New Customer" landing page
Walmart Specialty Pharmacy
Sub page site assets
A refreshed vision center
The walmart spark takes on new life as it is broken apart and reintroduced for a little surprise and delight. Here are a few examples across a variety of seasonal campaigns.
Poster project to introduce our new branding direction to our team members
Autumn leaves for fall prep
Snow flurries for holiday gifting
Florals to bring in spring and Mothers Day
Back to school with color & energy
Email campaign
The Astronomical Society of the Pacific offers educational materials for educators and future astronomers. I was brought on to up-date the look and feel of the organization across branding, web, print and most importantly, the annual report.
Print ad driving to the ASP’s online shop
Financial appeal letter
Last year we tested an online approach for the annual report. It was such a hit that the organization decided not to revert back to a print report and move forward fully online
I've always had a love for logos. Designing how a person or business is visually represented is a passion of mine. Here are some of my favorite branding projects.
Branding and collateral for SF based Fashion Designer, Joseph Domingo
Branding package for fashion vlogger, Bianca Santori
New branding applied across website and social media channels
Branding and collateral for social activism non profit, Organizing Roots
Responsive web design, e-commerce // client project
Carole Soffer is one of San Francisco's premier home staging firms. I was approached by her team to redesign the company website. The existing website had become a dumping ground for the firms projects. I helped edit down their portfolio and showcase the best and most recent.
I also built the framework for a future e-commerce store.
Art Institute of California - San Francisco fashion show 2011 | Art Direction, Design // client project
Developed concept, directed photo shoot, and designed collateral for print and web campaign. Fashion Lineup focuses on the creative interpretation of designers who break traditional laws of fashion and custom design their own rules.
Creative team: Ian Maxion (photographer), Chris Tyler (photo assistant), Carlen Jewelle (hair and make-up).
Fashion Lineup photo shoot
After working on the 2011 campaign, I was excited to be hired back for the 2012 program. "What’s Next...are you ready to wear?" celebrates the hand drawn illustrations that were the starting point for what would eventually be selected for the runway. I worked with students at The Art Institute to develop the original sketches that would be used in the campaign. This was an opportunity for their work and the school’s talent to be featured in a way that had never been done before.
Illustrations by Lia Larrea
Callisto Media is a tech and data startup with a current focus on book publishing. As an Art Director, I conceived and directed the look of covers, interiors, and photoshoots.
Here is a selection of cookbooks that I have worked on.
A growing market for Callisto Media are children's books. I truly love working with illustrators and designing for this audience because the end product really makes an impact for the kids and their caregivers.
Also included below are a couple of titles geared towards teens.
The goal for this book was to create an inclusive and supportive experience with the illustrations and language. I knew from the initial moodboard stage that I wanted the book to include a giraffe. This character became the imaginary friend and cheerleader for our kid navigating the potty-training process. The giraffe was there for every step of the journey and became a very sweet part of the illustrations.
The intent with these illustrations was to bring in texture, layers, color and energy to communicate the hyper sensitivity that the kids this book was designed for must deal with
A doodle book for kids of all ages including adults
This book designed for parents and teens to help find common ground has become a best seller on Amazon. The design takes inspiration from the original pride flag created by Gilbert Baker in 1978 and the muted tones used by artists Juan Manuel Carmona and Simón Malvaez in their mural entitled “Queeroes”. These elements offer a soothing design for what can be a heavy time between teens and their parents.
Rebrand, layout // conceptual project
For this self initiated project I gave the existing Aesthetica Magazine a more contemporary look while still showcasing the content with elegant simplicity.
Inspired by the “bathroom laws” that were targeting transgender people a few years ago, I organized a fundraiser and invited members of the community to sit for portraits. The portraits were meant to shine a light on individuals who do not conform to the gender binary and as a result are directly being affected by these laws. I met with each person who sat for a portrait to learn about their story and experience. Not only did I get to learn about these individuals and their incredible journeys but this also directly informed my personal journey and how I identify.
Portraits shot by Hector Gomez.
From left: Patrice Samek, Sable Jones, and Piper Angelic
This project is dedicated to the late Patrice Samek pictured above. Known by the community as “Auntie Patrice”, she was a trailblazing trans women who broke countless barriers, holding the door open for the girls behind her. She had the ability to make people feel like they were the most important person in the room when she spoke to them. I was blessed to receive this gift from her many times.
Pronouns: Does not matter.
Pronouns: Gender Non-conforming. It depends on what I am presenting. It’s fluid.
Pronouns: Gender Queer, I suppose. Gender is a spectrum.
Pronouns: He, Him
Pronouns: She, Her
Pronouns: He, Him
Pronouns: She, Her, Madam, Mistress
Personal Note: My conversation with Sister Hera and listening to their experience as a gay man who is able to tap into and celebrate his feminine side as a Sister of Perpetual Indulgence resonated with me. It caused me to rethink how I identify, open myself up to options that were previously cloaked in shame and ultimately pursue my own journey to become a Sister of Perpetual Indulgence.
Pronouns: Are not important when you are walking between two different worlds, queer and straight.
Pronouns: I don't define myself by pronouns.
Pronouns: Human, Trans, Female to Male, Two Spirit, Pansexual
Pronouns: Does not matter when you are doing “boy” vs “girl” drag as long as the pronouns are used respectfully.
Pronouns: She, Her, Goddess
Pronouns: She, Her, Male who expresses as feminine
Pronouns: She, Her
Pronouns: She, Her, “Ladie”
Pronouns: He, Him
Pronouns: She, Her
Pronouns: Dose not matter.
Pronouns: The character I portray has no gender identity or sexual orientation. I’m simply Dilly Dally.
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