“Now the colors are muted and understated and less in your face. It feels like the UI is gently whispering into your ear instead of shouting down your throat.” -uxplanet.org
Home Decor landing page
Home Office category page
These banners sit atop shelf pages to help set the mood
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Home Bedroom email
Below is the 2017 Home department redesign that inspired the site-wide redesign. It was an elevated shopping approach focused on editorial curation and shopping through discovery
Tablet view
The site redesign has been covered by Business Insider, Brit + Co, USA Today, TechCrunch, the Seattle Times and over 500 other news outlets
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